Sounds like we've got a date, and PFX looks like a really great studio; do you think it might be possible to, beyond just opening a scene and publishing, to flash some of their final footage to the viewers during the webinar? I think it would make a strong impression on the kind of work Pyblish is involved with.
Would it be an idea to have both of you on-board? @tokejepsen you'll present the Nuke integration whereas @mkolar handles Maya?
For an analogy, I think I might go with the assembly-line metaphor, like how I tried illustrating it in the infographic.
I also got this as reference on the format; we're free to think variations or even a better format if we should think of any.
For example, I think this is an interesting format, as it gives the viewer something to look at beyond just the static slide.
Practically we wouldn't be on a stage, and perhaps a webcam doesn't make for as engaging footage?
Another one I can think of is Fxguide, but I think we can safely scratch that as it isn't as much an interview, and we won't be in the same room.
Something from the Unreal Editor could be interesting for reference; I feel the intro video gives it a professional touch and engages the audience, especially with the up-beat sound fx.